Bioware has went on record saying "they want Call of Duty's audience". Take that as you will.
Oh god. Why does every game have to be every other game? What ever happened to niche markets?
Now that I think of it, what ever happened to games where you actually had a buddy over and you played together?
It's like game companies think no one has friends and online is the only way we play games ... oh, and FPS is the only way to experience the game.